印象管理的概念起源于西方,它的科学研究始于20世纪50年代,属于社会学、心理学、管理学交叉领域的范畴。印象管理的原始思想可以追溯到意大利政治家马基雅维里(MachiaVel- li,1469-1527)。他在《君主论》中写道:“一位君主能够征服并且保持那个国家 The concept of impression management originated in the West. Its scientific research began in the 1950s and belonged to the field of sociology, psychology and management. The original idea of ​​impression management goes back to the Italian politician Machia Veli (1469-1527). He wrote in Sovereignty: "A monarch can conquer and keep that country