品牌,你的失败常常是因为半途而废。太多的企业,没有品牌的核心价值,整个品牌的推广是在沙上建塔,永远成不了气候。部分品牌虽然确立了品牌的核心价值,却不断动摇这一品牌基石,造成前功尽弃,不是半途而费,就是全部浪费。 Brand, your failure is often halfway through. Too many businesses, there is no core value of the brand, the promotion of the entire brand is to build a tower in the sand, will never become a climate. Although some brands have established the core value of the brand, they have constantly shaken the cornerstone of this brand, resulting in extinction, not halfway and fee, that is, all waste.