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旅游产业是丽江的主体产业,是丽江市经济、政治、文化健康发展的主要驱动力。旅游产品的设计与开发、生产与消费是旅游产业链中最重要的环节。旅游纪念品能够直接的创造价值,对于丽江各领域的发展起到牵一发而动全身的作用。目前,丽江本土的旅游纪念品的面貌呈现出开发不足、设计不到位、形式陈旧等现象。顾客新颖的消费理念与陈旧的旅游市场现状是目前丽江旅游市场的主要矛盾。本文深度剖析了目前制约本土旅游市场健康发展的主要因素,并试着提出了具有实际指导意义的观点。
The tourism industry is the main industry of Lijiang and is the main driving force for the healthy development of economy, politics and culture in Lijiang. Tourism product design and development, production and consumption of the tourism industry chain is the most important part. Tourist souvenirs can directly create value, play a leading role in the development of various fields in Lijiang. At present, the appearance of local souvenirs in Lijiang shows the phenomenon of undeveloped development, inadequate design, and obsolete forms. Customer novel consumer concepts and the status of the outdated tourism market is the main contradiction Lijiang tourism market. This paper analyzes in depth the main factors restricting the healthy development of the local tourism market and tries to put forward some ideas that are of practical significance.