在全球一体化浪潮风起云涌的当下,品牌愈发成为跨国垄断巨头们抢滩国际市场的一大利器。分析品牌所以能够“跨国”的成因,皆在于其巨大的无形资产的强劲势头和强势冲击力。依附于这种载体的成功,我们看到,公众对品牌的认知已上升到与生活质量比肩的层面:人们在享受高品质的“海 At a time when the tide of global integration is surging, the brand has become a great weapon for multinational monopolies to seize the international market. The reason why brands can be “transnational” is the strong momentum and strong impact of their huge intangible assets. Attached to the success of this carrier, we see that the public awareness of the brand has risen to shoulder the quality of life level: people enjoy the high-quality "sea