语言与文化互相影响和作用;理解语言须了解文化,理解文化须了解语言。商场,其服务用语中也包含大量文化现象。本文就从英汉商场服务用语的角度入手,通过其语用功能和语义特征,研究文化的异同点,从而挖掘深层次的文化内涵。 Language and culture influence and influence each other; to understand the language must understand the culture, to understand the culture must understand the language. Shopping malls, its service language also contains a large number of cultural phenomena. This article starts from the perspective of service terms in English and Chinese malls and studies the similarities and differences of culture through its pragmatic functions and semantic features so as to explore the deep cultural connotation.