论文部分内容阅读
本文以浙江安吉县景坞村为研究对象,对景坞村的乡村旅游发展现状进行了理性分析,结论是该地区具有一定的旅游资源和庞大的客源市场,在品牌知名度方面有一定优势,但是也存在诸多问题。为了有效解决景坞村旅游发展过程中所出现的问题,为其今后的发展方向提供思路,本文在服务接待提升、旅游产品开发、特色经营、旅游人才保障等方面进行了深入的探讨并提出合理化建议。
This paper takes Jingwu Village in Anji County, Zhejiang as a research object, makes a rational analysis of the current situation of rural tourism development in Jingwu Village, concludes that the region has certain tourism resources and huge tourist market, and has certain advantages in brand awareness, But there are also many problems. In order to effectively solve the problems that occurred in the development of tourism in Jingwu Village and provide ideas for its future development, this paper explores and proposes rationalization in terms of service reception enhancement, tourism product development, special management and tourism talent protection Suggest.