2007年,北约提出“战略传播”概念,并于2009年正式颁布纲领性文件《北约战略传播政策》,明确了战略传播的基本概念、政策、目标、原则以及框架。以此为起点,北约开始系统构建联盟战略传播体系。北约主要以实现战略目标为宗旨,突出核心能力建设;以实现一体化传播为目标,各参与者协调实施;以新兴网络技术为依托,疏通传播渠道,使战略传播体系成为北约影响目标受众的一项有效工具,为北约及其盟国政治与军事目标的达成提供了重要支撑。 In 2007, NATO put forward the concept of “strategic communication” and formally promulgated in 2009 the programmatic document “NATO Strategic Communications Policy”, which clearly defined the basic concepts, policies, objectives, principles and framework for strategic communications. Using this as a starting point, NATO began to systematically build a coalition strategic communications system. NATO mainly aims at realizing its strategic goals, emphasizing its core capabilities. It aims at realizing integrated communications and coordination among all the participants. It relies on emerging network technologies to clear up the channels of communication and make the strategic communications system one of the target audiences affected by NATO Effective tool for the NATO and its allies to achieve the political and military goals provided an important support.