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产品/服务种类:日用品及服饰珠宝类选送单位:明锐互动Media Contacts中国传播运动策划实施背景郭美美、随手拍、姚晨的粉丝都过了千万,但这一系列的事件只抓到了眼球,微博的商业价值如何体现?如果说,BBS的普及让消费者掌握了产品口碑的话语权,那微博的普及更是让消费者掌握了与企业直接对话的权利。微博营销,纯粹是企业与消费者之间的游戏,没有记者,没有编辑,也没有版主。消费者上企业微博,寻找的不是广告,是真实;需要的不只是路过,是参与。
Product / Service Type: Commodity & Apparel Jewelry Sent by: Octavia Interactive Media China Campaign Planned Implementation Guo Mei-mei, readily shot, Yao Chen fans have passed millions, but this series of events only caught the eye, the micro Bo how to reflect the commercial value? If we say that the popularization of BBS allows consumers to grasp the word-of-mouth product of the right to speak, that the popularity of microblogging is to allow consumers to have a direct dialogue with the business right. Microblogging marketing, purely business and consumer games, there is no reporter, no editor, there is no moderator. Consumer microblogging enterprise, looking for not advertising, is true; need is not just passing, is involved.