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世界杯赛事被电信运营商认为是推广新业务、展开品牌营销的最佳载体。目前,手机上网业务还存在着资费昂贵、应用需求不足等瓶颈,而世界杯恰恰能起到临门一脚的推广作用。
World Cup tournament by telecom operators that is to promote new business, the best carrier of brand marketing. At present, there are still bottlenecks in the mobile internet service such as expensive subscriptions and insufficient application requirements, and the World Cup can play a role of popularization.