《营销学苑》：从心理学的角度讲,攻心胜于一切,你认为厂家和商家如何“讨好”80后消费群体?丁家永：从消费心理学角度讲,营销中“攻心”战略关键是看经营者头脑中的“消费者”观念。因为有效的营销策略是建立在对消费者心理把握之上。即了解消费者所想的(认知),他们所体验的(情感),他们乐意去做的(行为)以及能影响这一切的事情和地方(环境)。也正是每一位消费者这些方面的差异性,才使得消费者行为与营销策划显示出多样性,也使得市场变得多姿多彩。 “Marketing Academy”: from a psychological point of view, the heart is better than everything, do you think manufacturers and businesses how to “please” after 80 consumer groups? Ding Jiayong: from the perspective of consumer psychology, marketing, “psychological” strategy is key The concept of “consumer” in the minds of managers. Because effective marketing strategy is based on the psychological grasp of consumers. They know what consumers think (cognitive), what they experience (emotions), what they are willing to do (behaviors), and what can affect them (places). It is also the difference of each and every one of these consumers that makes the diversity of consumer behavior and marketing planning, but also makes the market more colorful.