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随着人们生活节奏的加快,图像以简单、直观的表达方式,吸引着大众目光,迎合了现代人对信息的接受需求。如今,人们消费的重点不再仅仅是商品的使用价值,也逐渐重视商品的符号价值——品牌,这体现出公众特别是消费者对商品的认知与评价。绘本设计结合品牌设计不仅可以丰富绘本作品的创作,同时通过绘本设计可以更加直接、深入地将品牌的理念、价值等情感元素传递给消费者,为品牌创造更多的商业价值。
As the pace of people’s life accelerates, the images attract public attention with simple and intuitive expressions, catering to the modern needs of information reception. Today, the focus of consumer spending is no longer just the value of the use of goods, but also gradually attach importance to the symbolic value of the product - the brand, which reflects the public, especially consumers, the cognition and evaluation of goods. Graphic design combined with brand design can not only enrich the creation of pictorial works, but also convey the emotional elements of the brand’s concept and value to consumers more directly and deeply through pictorial design, creating more commercial value for the brand.