随着三峡水库的水位不断抬升,举世瞩目的三峡工程竣工在即,三峡库区的城市建设日新月异,三峡库区的经济发展突飞猛进,三峡库区体育锻炼人群的体育消费也发生了新的变化。本文通过对三峡库区体育锻炼人群参与体育锻炼的主、客观因素及体育消费现状进行调查与分析,旨在更好的满足三峡库区体育锻炼人群的体育消费,积极引导体育锻炼人群服务型体育消费,努力培育新兴的体育消费市场。 With the rising water level of the Three Gorges Reservoir, the remarkable achievements of the Three Gorges Project, the rapid development of economy in the Three Gorges reservoir area, and the changes in the physical consumption of sports people in the Three Gorges Reservoir area have also taken shape. This article investigates and analyzes the main physical objective factors and sports consumption status of the physical exercisers in the Three Gorges Reservoir area in order to better meet the sports consumption of the physical exercisers in the Three Gorges Reservoir Area and to actively guide the physical exercise crowd service sports Consumption, and strive to cultivate the emerging sports consumer market.