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近10年来,中国作为世界上最具魅力的新兴市场之一,吸引了诸多跨国公司纷至沓来。据统计,美国《财富》杂志公布的世界500强企业中已有300多家落户中国。随着大型跨国公司投资的逐步增多,其经营活动也表现出本土化的新动向,深入研究其本土化经营方式,对我国企业如何应对WTO和全球经济一体化的挑战,更好地拓展国际市场是大有裨益和帮助的。管理本土化地区总部搬迁热潮开始掀起在跨国公司全球网络中,生产制造
In the recent 10 years, China, as one of the most attractive emerging markets in the world, has attracted many multinational corporations. According to statistics, over 300 of the Fortune 500 companies announced by Fortune magazine have settled in China. With the gradual increase in investments by large multinational corporations, their business activities have also shown a new trend in their localization. They have conducted in-depth studies on their localized management methods, and challenged Chinese enterprises how to deal with the challenge of WTO and global economic integration so as to better develop the international market Is of great help and help. Management of local headquarters relocation boom began to set off in a global network of multinational companies, manufacturing