地市级党报的时事编辑,面对新华社大手笔们的稿件,是一成不变地“照搬照抄”、原封不动地堆到版面上,还是创造性地给原稿动“手术”、“改头换面”,甚至是经过“艺术”再创造,然后“卖给”读者呢?我们选择了后者,并在实践中做了大胆尝试,收到了意想不到的宣传效果。 一、精心策划专栏,寻找最佳“卖点” 报纸是最先运用“栏目” In the face of Xinhua News Agency generous articles, editors and editors of the municipal-level party newspaper confidently copy photos and piled them directly onto the page, or creatively give the manuscript copies of “surgeries,” “remakes,” or even After “art” recreated and then “sold” to readers? We chose the latter, and in practice did a bold attempt, received unexpected results. First, carefully planned column, looking for the best “selling point” newspaper is the first to use “section”