第11届中央电视台黄金段位广告招标,国际品牌宝洁以3.85亿元的总中标额,成为当之无愧的“标王”,并成为中央电视台2005年黄金段位广告招标活动中最为耀眼的亮点。宝洁争得“标王”,具有特殊的蕴意。“标王”诞生之初,成为了实力与荣誉的象征,然而秦池的失败,让“标王”背上了沉重的十字架,媒体无视娃哈哈、步步高、蒙牛等“标王”的高速成长,一口咬定,谁成为“标王”谁就注定失败。事实上,真正失败的标王,都出现在1999年以前,而且关于他们的失 The eleventh CCTV gold section advertising bidding, the international brand P & G won the total bid amount of 385 million yuan, has become well-deserved “Standard King” and became CCTV 2005 golden section advertising bidding the most dazzling highlights. Procter & Gamble won the “standard king”, with a special meaning. At the beginning of the birth of “Standard King”, it became a symbol of strength and honor. However, the failure of Qin Chi made the “Standard King” carry a heavy cross and the media ignored the rapid growth of “Standard King” such as Wahaha, Beibu and Mengniu, One insisted, who become a “standard king” who is doomed to failure. In fact, the real failing superstars appeared before 1999, but also about their loss