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中国广告伴随社会的发展而发展,广告的发展,促进了信息的交流,推动着经济的发展。在现代人眼中,广告被视作一种商业行销的手段,在社会不断发展的今天,人们的生活方式较之以往发生了巨大的变化,人们对消费品的质量和广告也有了新的审美与需求。对于这些改变,做为高校教育工作者值得高度重视,特别是设计类院校的课程改革和模式创新,必须顺应市场发展要求,符合社会经济的发展规律,合理革新广告课程设计和教学方式方法,才能为社会输送优秀的广告专业人才。
China’s advertising is accompanied by the development of society and the development of advertising, and promote the exchange of information, promote economic development. In the eyes of modern people, advertising is seen as a means of commercial marketing. With the continuous development of society, people’s life style has undergone tremendous changes compared with the past. People also have new aesthetic and demand on the quality and advertisement of consumer goods . For these changes, as a college educator deserves great attention, especially in the design of curriculum reform and model innovation, must conform to the requirements of market development, in line with the law of social and economic development, a reasonable reform of advertising curriculum design and teaching methods and methods, To deliver excellent social advertising professionals.