面对善于发现机智生活乐趣的目标消费群,我们让“生产乐趣”成为传播策略重点,使消费者切身感受到“懂得创意生活的人,总比别人乐趣多”的消费体验。突出产品摄像功能带来的无处不在的乐趣生活。 Faced with the target consumer group who are good at discovering the fun of wit’s life, we make “production fun” the focus of our communication strategy so that consumers will experience the consumer experience of “having a creative life more than others”. Highlight the ubiquitous fun life of product imaging.