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我国主流网络媒体按照其性质不同可分为以宣传导向为主的新闻媒体网站和以盈利为主的商业网站。新闻媒体网站中,具有国际影响力的网站绝大部分依附于传统媒体,尤其是依附于电视母体的网站由于其得天独厚的优势而使其传播价值凸显。伴随着网络媒体的发展,新闻媒体网站履行的功能已不只是停留在宣传的功能上,而是宣传和经营并重。综观各网络媒体的经营模式,主
According to their different nature, the mainstream online media in China can be divided into news media websites mainly based on promotion and profit-oriented commercial websites. Most websites with international influence in the news media websites depend on the traditional media. In particular, the websites attached to the television host make their value spread due to their unique advantages. Accompanied by the development of online media, news media websites have fulfilled their functions not only in the function of publicity but also in promotion and operation. A comprehensive view of the network media business model, the Lord