群体如果没有沟通就无法存在。同样，沟通在企业这个具有一定使命的特殊群体的管理活动中也居于极其重要的地位。有效的沟通可以作为组织内部控制、激励、情绪表达、和信息传递的有效工具。一个企业或公司领导管理者如果不能对下属或员工进行行之有效的沟通，了解员工的需求， Groups can not exist without communication. Similarly, communication also plays an extremely important role in the management of special groups of enterprises, which have certain missions. Effective communication can be an effective tool for internal control, motivation, emotional expression, and information transfer within the organization. If a business or company leader managers can not communicate effectively with their subordinates or employees and understand the needs of their employees,