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中国农药农资植保媒体联盟中农植媒盟字【2017】01号采新闻写报道办自媒撘平台学造势强营销各相关单位:随着现代传播技术突飞猛进的发展,使得信息阅读、视听传播等思维方式和行为习惯发生了巨大变化,将中国带入了“人人皆记者”“一切产业和企业皆媒体化”的新时代。目前,还有很多媒体机构及企业宣传、公关、营销人员还缺乏运用现代传播技术进行信息传播、制作、调查、分析和研究的能力,部分企业也无法适应高速发展的现代传媒对复合型人才的需求。同时,新闻生产、发布的低成本,为企业传播提供了便利,也对企
China Pesticide agricultural resources plant protection media alliance Zhongnong planting the word [2017] No. 01 mining press coverage Office from the media platform strong trend of marketing all relevant units: With the rapid development of modern communication technology, making information reading, audio-visual transmission Great changes have taken place in the way of thinking and behavior, bringing China into a new era of media coverage of all industries and enterprises. At present, there are still many media agencies and corporate publicity, public relations and marketing personnel who lack the ability to use modern communication technologies to disseminate, produce, survey, analyze and research information. Some enterprises are also unable to adapt to the rapid development of modern media. demand. At the same time, the low cost of news production and distribution has facilitated the spread of enterprises and also the enterprises