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2016年,明星商业价值大觉醒,强IP资本化,艺人入职大公司,正成为潮流。听听吴奇隆、刘涛、高晓松们怎样说明星与企业联姻,由来已久,只是过去更多停留在品牌代言层面的简单合作。自2015年开始,多位具有lP价值的大明星与企业家的关系正发生变化,他们有的接受企业家投资,有的与公司合作开发产品,有的直接进入公司工作。这种变化背后原因是:娱乐正成为最大流量入口,未来所有直接面对消费者的产业都要与娱乐业有更密集接触,身处变动越来越剧烈的商业世界,没有人能永远跟上时代变化。混乱环境下,最好的方法就是回归到人性。而明星,能唤起人性中的最大公约数。
In 2016, star awakening of commercial value, strong IP capitalization, entertainers into large companies, is becoming a trend. Listen to Nicky Wu, Liu Tao, Gao Xiaosong how to say the marriage of stars and businesses, a long time, but in the past more simple stay in the brand endorsement level of cooperation. Since 2015, the relationship between a number of celebrities with LPs and entrepreneurs has been changing. Some of them have accepted entrepreneurial investment, some have collaborated with companies to develop products, and some have entered the workforce directly. The reason behind this change is that entertainment is becoming the largest entrance to traffic. In the future, all industries directly facing consumers should have more intensive contacts with the entertainment industry. No one can keep up with the ever-changing business world Time changes. Chaos environment, the best way is to return to human nature. The stars, can evoke the greatest common divinity in human nature.