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在涉农报纸遇到的诸多难题中,发行难已经成为亟待解决的问题。破解发行难,首先应知道难在什么地方,当前涉农报纸的发行体制有什么弊端,以及应该朝什么方向去寻找突破。作为一名在《河南日报》农村版工作了30多年的老报人,回首已往的经历,感觉最难的还是发行。像《河南日报》农村版这样的涉农媒体在发行上毫无优势可言。都市报发行可以用广告去补贴发行。
In the many problems encountered in agriculture-related newspapers, the issue of distribution has become a problem that has to be solved urgently. To crack the issue of distribution, we should first know where it is difficult to find, what are the drawbacks of the current system of distribution of agricultural newspapers, and what direction we should seek for a breakthrough. As an old newspaper reporter who worked in the “Henan Daily” rural version for more than 30 years, it is still hard to find out the past experience. Such as “Henan Daily” rural version of such agriculture-related media in the distribution of no advantage at all. Metropolis Daily can use ads to subsidize distribution.