在市场经济条件下,营销已成为现代企业经营的关键,同时也是企业经营中的难点和最富有挑战性的工作。企业需要重视市场营销,需要提高企业自身的市场营销能力,从而也就需要高水平的市场营销人才。这就要求企业应重视开展市场营销教育,为企业的发展培养高素质的综合型市场营销人才。四川人民出版社出版,徐可强先生撰写的《商略》这部营销专著,系统、科学地阐述了当今市场营 Under the conditions of market economy, marketing has become the key to the modern enterprise management, as well as the difficulties and the most challenging work in the enterprise management. Businesses need to focus on marketing, the need to improve their own marketing capabilities, which also requires a high level of marketing personnel. This requires that enterprises should pay attention to carry out marketing education, for the development of enterprises to develop high-quality comprehensive marketing personnel. Published by Sichuan People's Publishing House and written by Xu Keqiang as a marketing monograph of Shang You, systematically and scientifically expounds the current market