几乎所有企业管理人员都有这样的困惑:为什么绝大多数企业管理理论总是远水不解近渴?换句话说,我们为什么不能像西方跨国企业那样做营销和管理?广泛流行的那些理论说得都对,你找不到一句不对的话,可你真正应用的时候,却总是不管用。是这些企业的管理理论错了吗?或者说,传到中国的这些理论不是真正的西方管理方法,还是我们的理解能力真的很差?十多年的一线营销运作和多家企业咨询经历告 Almost all business managers have such confusion: why the vast majority of business management theories are always far away from thirst? In other words, why can not we do the marketing and management of western multinationals? The widely popular theories You are right, you can not find a wrong word, but when you really apply, but it does not work. Is the management theory of these enterprises wrong? Or that the theory spread to China is not a real Western management methods, or our ability to understand is really poor? Ten years of first-line marketing and business consulting experience