网络电视开始了业界期盼已久的电信、计算机和有线电视的三网融合历程,在全球视野内都是下一个极具前景的产业。本文在分析网络电视的竞争态势以及在中国和外国的产业发展状况基础上指出,IPTV的地位已远远超越技术的范畴,引发了“形态融合”的媒介生态变革。 Internet TV started the industry long-awaited telecommunications, computer and cable television triple play process, in the global perspective are the next promising industry. Based on the analysis of the competitive situation of IPTV and the industrial development in China and other countries, this paper points out that the status of IPTV has far surpassed the scope of technology and triggered the “ecologically complex” media ecological change.