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当前,以微博、微信为代表的新媒体凭借实时性、交互性等优点,将自媒体时代推向高潮。相比之下,传统电视谈话节目则存在个性缺失、重述轻评、拖沓冗长、评论角度单一等问题。电视媒体如何应对挑战?在商业电视节目的巨大冲击下,电视谈话节目如何恪守公正,赢得信任与尊重,如何塑造有生命力、影响力的节目?
At present, the new media represented by Weibo and WeChat takes advantage of real-time and interactivity to push the era of media age to a climax. In contrast, the traditional television talk shows are characterized by lack of personality, restatement of light criticism, lengthy procrastination, and a single point of view. How can the television media deal with the challenges? How can television talk shows scrupulously honor, win trust and respect, and create a lively and influential program under the tremendous impact of commercial television programs?