在自媒体时代,屡禁不绝的虚假新闻已引起广泛关注,传媒生态也面临着巨大挑战。理想与现实的差距,要求研究者们开辟新的研究方向。文章以免疫论为切入点,引入媒介免疫的概念,分析了受众心理在媒介免疫中的作用,沿这一路径出发构建了媒介免疫的理论模型,并有针对性地提出了增强媒介免疫力的相关策略。 In the self-media era, spurious news that has been repeatedly banned has drawn wide attention and the media ecology has also faced enormous challenges. The gap between ideal and reality requires researchers to open up new research directions. The article takes immunology as the starting point, introduces the concept of media immunity, analyzes the role of audience psychology in media immunization, constructs the theoretical model of media immunity along this path, and puts forward some suggestions to enhance the media immunity Related strategies.