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报纸应多给读者提供信息。我们社会主义报纸的商品广告,也应是为读者提供商品信息的一条途径。综观各地报纸的商品广告,常常是“生意经”味道太浓,读者对此感到厌恶。做广告当然是为了推销商品,但如果不讲宣传的艺术和效益,就会事与愿违,若念起.资本主义的生意经来,还会造成精神污染。上海文汇报自7月13日起,在第四版辟了个新栏目《商品广告》,占小半版地位。其“开场白”说:“本报新辟这个专栏,作为改革商
The newspaper should give readers more information. The advertising of goods in our socialist newspapers should also be a way to provide readers with the goods information. Looking at the newspaper ads around the goods, often “business class” taste too thick, the reader is disgusted. Advertising is of course to promote the product, but if you do not speak the art and effectiveness of publicity, they will be contrary to their wishes. If you read through the capitalist business, it will also cause mental pollution. Shanghai Wen Wei Po since July 13, in the fourth edition opened a new section “advertising”, accounting for a small half-board status. Its “opening remarks” said: "This newspaper opens up this column as a reformer