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2007年10月19日,在浙江卫视新版节目即将推出之际,借九九重阳之机,浙江卫视邀请了十几位来自企业界和媒介的代表,齐聚杭州西湖国宾馆,共同探讨媒体与企业如何进行有效整合的传播之道。来自东道主浙江卫视、企业代表美东制药、康恩贝、黄金搭档、福马食品、仁和集团、娃哈哈、CTR、索福瑞媒介(CSM)、克顿顾问等企业以及专业媒体研究机构的众多人士参与了本次会议,并各自发表了精彩的言论。浙江卫视总监高克明首先总结了过去一年的情况,并概括性地提出了2008年的战略三部曲:即公益战、娱乐战、独播战。浙江卫视副总监兼营销中心主任王俊做了最后的总结......
On October 19, 2007, on the occasion of the upcoming release of Zhejiang Satellite TV’s new program, a total of over a dozen delegates from the business community and media were invited by Zhejiang Satellite TV to gather at Hangzhou’s Xihu State Guesthouse to explore the relationship between the media and How to carry out the effective integration of business communication. From the host, Zhejiang Satellite TV, representatives of the company on behalf of the East Pharmaceutical, Conba, the gold partner, Fuma Food, Renhe Group, Wahaha, CTR, Sofitel Media (CSM), Eaton consultants and other enterprises and professional media research institutions of many people Participated in this meeting, and each delivered a wonderful speech. Zhejiang Satellite TV Director Gao Keming first summed up the situation in the past year and outlined the 2008 strategic trilogy: the public welfare war, the entertainment war and the sole war on broadcasting. Zhejiang Satellite TV, Wang Jun, deputy director and director of marketing center made a final summary ... ...