一部完整的影视动画包含有三个要素:故事情节、角色和场景。场景上展开动画的情节和人物活动的特定空间,在推动情节、烘托人物等方面起着关键的作用,也是体现整个动画风格的重要要素。动画场景设计需要有很强的艺术性,还要有高度的创造性,贴合故事情节,主要依据故事情节来构思和创造。本文分析了影视动画场景设计中视觉艺术的创建,分析了科技、传统文化、色彩对于视觉艺术创建的作用,并进行了深入剖析。 A complete movie animation includes three elements: storyline, character and scene. The specific space in the scene where the animation is performed and the activities of the characters play a key role in promoting the plot and setting people up. It is also an important element that reflects the entire animation style. Animated scene design needs a strong artistic, but also a high degree of creativity, fit the story, mainly based on the story to conceive and create. This article analyzes the creation of visual arts in the design of video and animation scenes, analyzes the function of science and technology, traditional culture and color for the creation of visual arts, and analyzes in depth.