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什么是大客户经理?他们一般管理着公司最大的一批客户,比如说最大的30位客户。如果客户公司是全国性的,甚至全球性的,你的公司会在全国各地、全世界各地为它服务。母以子贵,大客户经理以大客户为贵。这似乎应该是天经地义的。但是,大客户经理们最头疼的事情却是公司内部并不是所有人都买他的账。如何影响那些他们不能发号施令的人成为他们最大的挑战。他们经常能想出一些对客户非常好的主意,但是他们却无法把自己的想法“卖给”公司里的其他部门,所以得不到支持,无法让自己的好主意得以实现。有时候他们要影响的人可能是以前从没接触过的同事。
What is a big account manager? They generally manage the company's largest group of customers, for example, the largest 30 customers. If your client company is national or even global, your company will serve it across the country and around the world. Mother to your son, big account manager to large customers expensive. This seems to be perfectly justified. However, the biggest headache for big account managers is that not everyone buys his account inside the company. How to influence those who they can not give orders to become their greatest challenge. They often come up with ideas that are very good for their clients, but they are not able to “sell” their ideas to other parts of the company, so they can not get support and can not get their good ideas to work. Sometimes the people they want to influence may be colleagues who have never been in contact before.