移动互联网时代,随时网络和终端的升级优化,社交领域应用彻底爆发,进入到黄金时期。在国内外诸多社交产品中,中国的微信(Wechat)、美国的Whats App、日本的Line就是典型代表,它们已经成为全球互联网移动端社交的三极。从表面看,社交产品大同小异,但是在这表面的背后,却存在着产品思维、商业模式等方面的巨大的差异。 Mobile Internet era, anytime network and terminal upgrade optimization, social applications completely broke out, into the golden age. Among the many social products at home and abroad, Wechat in China, Whats App in the United States, and Line in Japan are the typical representatives. They have become the three poles of social networking on the Internet worldwide. On the surface, social products are more or less similar, but behind this surface there are huge differences in product thinking and business models.