微信红包使得新媒体的盈利模式可以从“依赖广告”转变为“依赖用户”。2014年的春节,微信红包还只是小试牛刀,期间参与抢红包的人数为500万。但在2015年春节,微信红包几乎成了全民为之疯狂的游戏。除夕当天,微信红包的总发送量达到10.1亿次,春晚的微信摇一摇的总互动量是101亿次多。微信红包的强大推广说到底就是要普及微信的支付功能。在没有红包之前,微信已经可以在线支付,但普及度不高,至少不如支付宝。但经此一役后,恐怕支付宝也要追随其后了。微信支付的大面积应用为微信带来的利好无需赘言,目前的微信平台已 WeChat red envelopes make the new media profit model can be “dependent on advertising ” into “dependent user ”. In the Spring Festival in 2014, the WeChat red envelopes are still only a small test chopper. During this period, the number of people participating in grabbing red envelopes was 5 million. However, during the Spring Festival in 2015, WeChat Red envelopes almost became a crazy game for all. On New Year’s Eve, the total volume of WeChat red envelopes reached 1.01 billion. The total interactive volume of WeChat’s Spring Festival Evening was 10.1 billion times. In the final analysis, it is necessary to popularize the payment function of WeChat. In the absence of red envelopes, WeChat already online payment, but popularity is not high, at least as Alipay. However, after this battle, I am afraid that Alipay will have to follow suit. WeChat payment of large-scale applications for the good WeChat Needless to say, the current WeChat platform has