给性能做减法——柯达公司数码相机产品趋向

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现在,数码相机的销量大幅度攀升,而且人们已经平静地接受了数码技术与银盐技术将长期共存的概念。虽然宣传趋于平静,但当前的数码相机市场孕育着巨大的增长。作为数码相机技术的发明者,柯达公司近期几次新产品的发布体现了自身对现阶段市场的看法,那便是中低档产品的需求将大幅增长。柯达(中国)公司数码影像部马骥先生谈道,以往数码相机的用户只是集中在单一的商用领域,普通用户首先是意识不到数码相机在自己工作生活中的作用;其次,数码相机高贵的价格也足以拒人千里之外。狭小的用户群阻碍了数码相机市场容量的增长,这样,生产规模的限制又让其价格难以下降,不能形成良性发展的循环。在柯达 DC290/280的时代,总是档次最高的产品销量最大(高端商务用户采购的结果);而目前刚刚推向市场的产品中,200万像素的 DC3400销量直逼300万像素的 DC4800,这是从未有过的现象。因此,柯达在积极开拓高像素产品线的同时,保留并发展了200万像素“前主流”机型,更检起了两年前的100万像素甚至35万像素技术。后者非常成熟的技术和生产工艺可以保证出色的产品质量、功能,维持较低的成本,这种分辨率也完全可以满足目前增长最快的图象网上交流需求。因此,柯达在1999年底推出了1130万像素的 DC215,8月份推出了200万象素的 DC3400和 DC5000,在采访中 Now, digital camera sales have risen dramatically, and people have quietly accepted the concept of digital technology and silver salt technology will coexist for a long time. Although the publicity tends to be calm, the current digital camera market has generated tremendous growth. As the inventor of digital camera technology, Kodak recently released several new products reflect their own views on the current market, that is, the demand for low-end products will be substantially increased. Mr. Ma Ji, Digital Imaging Department, Kodak (China) Company, said that in the past, the users of digital cameras were only concentrated in a single commercial field. Ordinary users were not aware of the role of digital cameras in their own work and life at first. Secondly, the nobleness of digital cameras The price is enough to resist thousands of miles away. Narrow user base hindered the digital camera market capacity growth, so that the constraints of production size makes it difficult to decline in the price, can not form a virtuous circle of development. In the era of the Kodak DC290 / 280, the highest-rated products were the most sold (as a result of high-end business users), while the 2-megapixel DC3400 sold almost equal to the 3-megapixel DC4800 Is a phenomenon never seen before. As a result, Kodak kept developing and developing a 2-megapixel “front-of-the-mainstream” model while actively exploring the high-pixel product line, taking a closer look at the 100-megapixel or even 350-megapixel technology two years ago. The latter is very mature technology and manufacturing processes to ensure excellent product quality, functionality, to maintain lower costs, this resolution is also fully meet the current fastest growing online image exchange needs. As a result, Kodak introduced a 11.3 megapixel DC215 at the end of 1999, a 2-megapixel DC3400 and DC5000 introduced in August, during an interview
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