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我们的定位是最时尚的专业户外运动品牌,这种说法基于整体全球市场的企业经营理念。专业是基础,硬性的指标和技术能力在国际上是有公认性的标准体系,没有专业性作为基础,户外、时尚户外都是不能成立的。时尚是一种风格和流行元素的张扬,要是只是张扬时尚或是与专业有对立,那就是休闲服装了,就谈不到成为户外、户外时尚,户外与时尚的融合我觉得很简单:必须要基于专业的能力与基础,才能够谈时尚。没有技术性、功能性不能谈时尚。要想成为户外家族一员,没有技术性和功能性是不可以的。那样的时尚只是休闲。
Our positioning is the most fashionable professional outdoor sports brand, this statement is based on the overall global market business philosophy. Professional is the basis of rigid indicators and technical capabilities in the international community is a recognized standard system, there is no professional as a basis for outdoor and outdoor fashion can not be established. Fashion is a style and pop elements of publicity, if only publicity or professional and professional opposition, that is, casual wear, it can not be turned into an outdoor, outdoor fashion, outdoor and fashion integration I think it is very simple: you must Based on professional ability and foundation, can we talk about fashion. No technical, functional can not talk about fashion. To be a member of an outdoor family, no technicality and functionality are not acceptable. That fashion is just casual.