作为一名企业领导干部,自身形象是非常重要的,因为它无时无刻不在发挥着对职工的引导作用。实践使我感到,企业领导的“临场形象”尤为重要。所谓“临场形象”,是指企业领导在生产经营、技术攻关、装置检修、抗洪抢险、廉政建设等各个方面的表现情况。在公众场合,领导的一举一动都被职工看在眼里,这些直观形象就是精神,就是力量,犹如命令,犹如导向,将给职工留下第一印象,职工可以从这些印象中,形成第一形象认识。这种由领导者直观形象带来相应影响及作用的现象,笔者称之为“领导临场形象效应”。要使这种效应得到充分发挥,应注重以下三个方面: As a leading cadre of a company, its own image is very important because it plays a guiding role for employees all the time. Practice has led me to feel that the “presence” of corporate leaders is particularly important. The so-called “on-the-spot image” refers to the performance of the company’s leaders in various aspects such as production and management, technical research, equipment overhaul, flood fighting, and clean government construction. In public, the actions of the leaders are all seen by the employees. These intuitive images are spirits and powers. They are like commands, and they are like guides. They will leave a first impression on employees, and employees can form the first from these impressions. Image recognition. This kind of phenomenon that the leader’s visual image brings about the corresponding influence and effect is called by the author as the “image effect of leadership presence”. To make full use of this effect, we should focus on the following three aspects: