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区域品牌是一个地方经济社会发展的必然产物,往往代表着一个地方产业产品的主体和形象,对本地区的经济发展起着举足轻重的作用。地市报具有贴近实际、贴近生活、贴近群众的特点和浓郁的地方特色,在经济报道中关注区域品牌,对增强宣传的针对性和吸引力具有重要意义。本文作者从区域品牌是地市报经济报道的优势资源、区域品牌报道的四个特性和三对关系、如何提升区域品牌报道的质量等三个方面,谈了温州日报的做法和经验,较有新意,值得一读。
Regional brand is an inevitable product of local economic and social development. It often represents the main body and image of a local industrial product and plays a decisive role in the economic development in this region. Local newspapers have close to the actual, close to life, close to the characteristics of the masses and rich local characteristics in the economic coverage of regional brands, to enhance the relevance and attractiveness of advocacy is of great significance. The author of this paper discusses the practices and experiences of Wenzhou Daily from three aspects: the regional brand is the advantageous resource of the economic report of the Dazhou Daily, the four characteristics of regional brand reports and the three pairs of relationships, and how to improve the quality of regional brand reports. New ideas, worth reading.