在营销手段司空见惯的当下,车展,已成为越来越多汽车企业展现不对称打法的场所。越来越多的厂商舍得在车展上花钱和投入,车展的硬件、软件和投入都今非昔比当渠道下沉、下沉、再下沉时,车展离客户近了、近了、更近了!麦肯锡的一项调查 In the commonplace of the marketing tools of the moment, the auto show, has become more and more auto companies to play a place of asymmetric play. More and more manufacturers are willing to spend money and investment in the auto show, auto show hardware, software and investment are different from the previous channels when sinking, sinking, and then sinking, the auto show near the customer, near, and more Near! A McKinsey survey