在市场营销全球化,产品同质化的今天,品牌已经成为企业赖以生存和发展的钥匙,导入品牌战略是中小企业一种有效的营销手段,也是发展壮大的必然选择。本文就中小企业当前的品牌发展情况进行了分析,提出了中小企业快速建立品牌的一些方法。 In the globalization of marketing and the homogenization of products today, the brand has become the key to the survival and development of enterprises. The introduction of brand strategy is an effective marketing means for small and medium-sized enterprises and an inevitable choice for its development. This article analyzes the current development of small and medium-sized enterprises brand, put forward some of the methods for SMEs to quickly establish a brand.