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从经济学上成本构成的各个方面对网络学术期刊的成本进行分析,进而研究其各个发展阶段的定价策略。认为网络学术期刊比传统纸质学术期刊的固定成本高、可变成本低,首稿成本相似而边际成本几乎为零;在引入期,网络学术期刊可以选择高价限销的定价策略,也可以选择薄利多销策略和部分免费的策略;在成长期,可以选择差别定价策略;在成熟期,可以选择会员制定价策略。
The cost of online academic journals is analyzed from all aspects of the cost structure of economics, and then the pricing strategies in various stages of development are studied. Considering that the cost of online academic journals is higher than that of traditional journals, the variable costs are low, the costs of the first articles are similar and the marginal costs are almost zero. In the introduction period, online academic journals can choose the high-priced and limited-price pricing strategy, Select small profits and quick turnover strategy and part of the free strategy; in the growth period, you can choose a differential pricing strategy; maturity, you can choose membership pricing strategy.