品牌失效是指,消费者在购买决策过程中,完全不受或者极少受到品牌因素的影响,起影响作用的是其他的因素而不再是品牌。随着市场的成熟,品牌成为与消费者沟通过程中的重要语言,而今天的品牌事实上是存在着不平衡的:一方面,国际一流的广告公司开始由一线城市向二三线城市以及农 Brand failure means that consumers in the purchase decision-making process, completely or very little affected by the brand factor, the impact is the other factor is no longer a brand. As the market matures, the brand becomes an important language in communication with consumers. In fact, there is an imbalance in today’s brand. On the one hand, world-class advertising companies have started to transform from first-tier cities to second-tier and third-tier cities as well as farmers