论文部分内容阅读
在现代社会,名牌是实力的象征,是制胜的利器。一个国家没有国际性名牌,这个国家在国际竞争舞台上就会被小看;一个地区没有名牌,地区经济就会处于劣势;一个企业没有名牌,这个企业就是一个平庸的企业。创好一批名牌,就能带动多项产业,兴一地经济,富一方百姓。目前,我省农业大而不强,发展优势有逐渐丧失的危险。究其原因,笔者认为,我省农产品品牌发展滞后,有而不名,已成为我省农业的一大瓶颈。因此,将名牌战略引入湖南农业非常有现实意义。
In modern society, brand name is a symbol of strength, is the weapon to victory. A country without an international brand name, the country in the international arena of competition will be underestimated; a region without a brand name, the regional economy will be at a disadvantage; a business without a brand name, this business is a mediocre business. Create a good brand, you can drive a number of industries, one economy, rich people. At present, agriculture in our province is big but not strong, and the advantages of development are gradually losing its danger. The reason, I believe that the development of agricultural products in our province lagging behind the brand, without a name, has become a major bottleneck in agriculture in our province. Therefore, the introduction of brand name strategy in Hunan agriculture is very practical significance.