在全球经济一体化和国际竞争日益加剧的环境下,宁波旅游业要在我国经济转型期和产业升级的演进过程中实现可持续发展,必须按照国际服务经济发展态势的一般规律,探索宁波旅游业跨世纪发展的战略路径。探索宁波旅游业跨世纪的发展战略,首先必须研究国际旅游业新的发展趋势,把宁波旅游业融入国际旅游业发展的大格局中。随着全球经济一体化进程的加快,旅游业的国际化日趋明显,旅游可以超越国界、超越文化传统,甚至可以超越意识形态。从国际旅游的发展趋势来看,旅游业已实现从纯观光旅游向都市旅游、生态旅游、文化旅游等多种旅游形式的转变。现代都市以其活跃的经济活动、现代建设风貌、优越的购物环境、先进的娱乐设施等, Under the circumstance of global economic integration and increasing international competition, Ningbo tourism industry must achieve sustainable development in the process of economic transition and industrial upgrading in our country. Ningbo Tourism must be explored in accordance with the general law of international service economy development Cross - century development strategy. To explore Ningbo’s development strategy of cross-century tourism industry, we must first study the new development trend of international tourism and integrate Ningbo’s tourism industry into the grand pattern of international tourism development. As the process of global economic integration accelerates, the internationalization of tourism becomes more and more obvious. Traveling can transcend national boundaries, transcend cultural traditions and even transcend ideology. From the perspective of the development trend of international tourism, the tourism industry has realized the transformation from pure tourism to urban tourism, eco-tourism and cultural tourism. Modern city with its active economic activities, modern construction style, superior shopping environment, advanced entertainment facilities,