广告形式的创新是广告创意的一个重要组成部分。而广告创意又是联系品牌和媒介中间极为重要的一个环节,因而隐性广告也是一种新颖的广告创意。美特斯邦威在《变形金刚2》中的变形式植入营销模式打开了国内品牌与好莱坞电影之间合作的新模式,这种模式势必在将来一段时间里成为国内品牌国际化营销的主流。或许,我们可以期待将来《变形金刚3》中,中国移动、娃哈哈矿泉水、奇瑞等国产品牌也能搭上金刚的营销快车,在好莱坞的植入式营销大战中崭露头角。 Innovation in advertising is an important part of advertising creativity. Advertising creativity is an extremely important link between the brand and the media. Therefore, hidden advertising is also a novel advertising idea. Meters and Bonwe’s transformational form of marketing in Transformers 2 has opened up a new model of cooperation between domestic brands and Hollywood films. This model is bound to become the mainstream of domestic brand international marketing in the future. . Perhaps we can expect that in the future “Transformers 3”, China Mobile, Wahaha Mineral Water, Chery and other domestic brands can also take on King Kong’s marketing express train to emerge in Hollywood’s implantable marketing war.