我国电信企业重大重组和“全业务”竞争时代的开启,使三家国有电信垄断企业面临审视原有竞争模式和制定新型竞争策略的压力。运用Bertrand模型,对处于寡头垄断竞争中的我国电信行业进行博弈分析可知,同质化竞争和打价格战的效率损失对于国有电信垄断企业各方都无益。而通过提供差异性增值服务走差异化竞争路线才是运营商在新竞争格局下的应有选择,因为产品差异化竞争策略,能使企业走出价格战困境,避免恶性竞争的效率损失;差异化引导新需求,能使企业拥有持久的核心竞争力。 The major reorganization of telecom enterprises in our country and the opening of the “all-business” competition era have put the three state-owned telecommunications monopoly enterprises under the pressure of examining the original competition mode and formulating new competitive strategies. By using the Bertrand model and game analysis of China’s telecom industry in oligopolistic competition, we can see that the homogeneity competition and the efficiency loss of price war are not beneficial to all parties in the state-owned telecommunications monopoly. Differentiating competitive routes by providing differentiated value-added services is the operator’s choice under the new competitive landscape. Because of the product differentiation competitive strategy, enterprises can get out of the price war predicament and avoid the loss of efficiency of vicious competition. Differentiation Guide new needs, enabling enterprises to have a lasting core competitiveness.