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短彩信业务究竟是否被“逼到墙角”?李露文尽管微信等OTT业务正在迅速崛起,但仍难以真正威胁到短信业务在用户日常沟通中的霸主地位。林雨从用户群体角度来看,OTT业务目前仍主要面向年轻人群体,在年长用户群体中影响不大,且在短时间内难有改变。从信息安全角度来看,“一对一”为特征的传统电信业务仍具有明显优势。从价格角度来看,短信资费在用户的承受范围之内,其价格并没有形成颠覆用户使用习惯的临界点,“微信”的价格优势并非杀手锏。
Whether the short MMS business is “pushed to the corner”? Li Luwen Although WeChat and other OTT services are rapidly emerging, but it is still difficult to truly threaten SMS business dominance in the daily communication of users. Lin Yu From the user group point of view, OTT business is still mainly for young people groups, little influence in the elderly user groups, and difficult to change in a short period of time. From an information security perspective, traditional telecom services characterized by “one to one” still have obvious advantages. From the price point of view, SMS tariff within the user’s affordable, the price does not form a critical point to subvert the user habits, “WeChat ” price advantage is not a killer.