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如今,随着科学技术的进步,以互联网代表的新媒体快速崛起,对传统报纸造成了巨大的冲击。新媒体以它的快速、及时、广泛的传播方式占据着市场,传统报纸有着几百年的历史,新媒体的出现打破了传统媒介的生存格局,改变了人们了解信息的方式。现如今,传统报纸的发展走到了瓶颈的位置,那么,如何让传统报纸在这种情况下生存和发展?这是一个急需解决的问题。本文就传统报纸如何走出困境做出了分析。
Nowadays, with the advancement of science and technology, the rapid rise of new media represented by the Internet has caused a huge impact on traditional newspapers. The new media occupies the market with its fast, timely and extensive modes of communication. The traditional newspapers have a history of hundreds of years. The emergence of new media has broken the traditional media’s living pattern and changed people’s way of understanding information. Nowadays, the development of traditional newspapers has come to a bottleneck. So how to make traditional newspapers survive and develop under such circumstances? This is an issue that urgently needs to be solved. This article makes an analysis of how traditional newspapers have gone out of their predicament.