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视觉传达设计是根据设计者平面视觉所看到的文字图片符号和各种标志所表达的信息经过传播给接受者所做出的设计。它包括报纸、杂志、报刊上的广告、街道上张贴的各种广告等均为视觉传达设计。设计者为了更好的使接受者对平面视觉设计,格式塔式原理具体的解释了视觉系统是如何感知世界的。本文就视觉传达设计的格式塔原理的运用过程中需要注意的一些问题进行了分析。
Visual communication design is based on the graphic designer to see the visual signs and various signs expressed by the information transmitted to the receiver made by the design. It includes newspapers, magazines, newspapers and magazines, various advertisements posted on the streets, etc. are designed for visual communication. Designers in order to better enable the recipient of flat-panel visual design, the format of the tower principle specifically explains how the visual system perceives the world. This article analyzes some problems that need to be noticed in the application of formatting principle of visual communication design.