江泽民同志曾经指出:“一个没有创新能力的民族,难以屹立于世界先进民旗之林。”随着新世纪的到来,国内国际广播电视格局发生着剧烈变化,数字技术、阿络技术和卫星技术的迅猛发展,打破了国界和区域界限,使广播电视日趋全球化、国际化。面对这诸多的变化,广播电视工作者该如何应对呢? 一、理念的创新 当前,我们从两方面遇到了前所未有的挑战,一是传媒出现了全方位、全频道、全视角和无区域的竞争态势。二是网络媒体的出现,使广播、电视两大媒体由现代媒体转变为传统媒体。针对这种挑战,广播业的台长们加大 Comrade Jiang Zemin once pointed out: “A nation without innovative capabilities can hardly stand in the forefront of the world’s advanced civilian banners.” With the advent of the new century, the pattern of domestic and international radio and television has undergone dramatic changes. Digital technology, network technology and satellite technology The rapid development has broken the boundary between countries and regions and made radio and television increasingly globalized and internationalized. In the face of these many changes, how should radio and television workers cope with it? First, the concept of innovation At present, we have encountered unprecedented challenges in two aspects: first, the media have emerged in all directions, all channels, all angles and no regional Competitive situation. Second, the emergence of online media, so that radio and television two media from modern media into traditional media. In response to this challenge, the number of broadcasters has increased