美国前总统罗斯福说过这样一句话,“不当总统,就当广告人”。这是给所有广告人印象最深的一句话,激励了无数的年轻人为此奉献了自己的才华。20世纪90年代中期,中国著名广告人李光斗先生还专门出版了《仅次于总统的职业》一书,让许多广告人为之一振。广告设计师是现代商业社会中不可缺少的职业之一,它是传递商品信息,创造消费行为的设计者和领航者。 Former US President Roosevelt said such a sentence, “improper president, when the advertisers ”. This is the most impressive statement for all advertisers, inspiring countless young people to dedicate their talent to this end. In the mid-1990s, Mr. Li Guangdou, a famous Chinese advertiser, also published a book entitled “Second only to the president's profession,” inspiring many advertisers. Advertising designer is one of the indispensable occupations in the modern commercial society. It is the designer and navigator who deliver the commodity information and create the consumer behavior.